5 Critical Web Shop Mistakes From Handmade Business Owners
Are you trying to figure out why you don't get enough sales each month? Whether you have an existing online store or you are just thinking of building one, check what these critical mistakes that handmade business owners make on their online stores.
Do Not Realize How Important Their Story Is
If you are a small business owner, you need to share more about your brand's story, values, and behind-the-scenes aspects. Why? That is what makes your brand unique and differentiates you from your competitors.
These stories could be:
Why you started your business
How does your business help you and others
How does your story impact others
Nowadays, consumers have a wide range of choices. Still, if one brand can effectively resonate with the audience, then it is a crucial factor in making a purchase.
Can you recall the last time you bought something only because of the brand story or because of your emotions?
What you can do
Now, start writing about your brand stories and how people get help via your products or brands.
Do Not Share Why You Are Different
Most makers write extensive text about the product itself; it's a good thing, but as the competition is high, it's not enough.
You need to share why this is the product your audience should buy: share some brand values or how this product will benefit your audience.
For example, if you are a ceramics business owner and you create many earth tone styles. Sustainability is a core value of your brand, so it's essential to have a handmade mug with a high-quality coating that makes it easy to remove stains.
This way, your audience understands your value, your work, and why it benefits them rather than just being a good product.
What You Can Do
What's your brand value? What benefits can your audience get from your products?
Product Care Information Is Not Clear
Many makers provide a wealth of information about the product but rarely discuss product care details.
If the customer knows how to wash and use your product correctly, the product quality will last longer. You will have happy clients, and they will continue to do business with you.
Let's say you are a bag maker; some fabrics can only be washed at 30 degrees, while others are at 40 degrees. How does a customer know that?
Yes, you can include the product care information in your package, but it is best if the customer is aware of it beforehand.
What You Can Do
Now, it is time to think about what product care information you share on your site.
Heavy Files Slow Down The Website
We live in a world where people are used to 10-second TikTok or Instagram videos for instant satisfaction, and most individuals lack the patience to wait for a website to load its content.
In my experience as a web designer, many business do not optimize their images before uploading pictures to their websites.
Heavy image files and videos slow down your website. If your site is full of heavy image files or videos, be sure to optimize them first.
Google does not favor low-speed sites, so if your site is slow, it may impact your ranking in Google Search Results.
What You Can Do
Check if there are many videos or images on your site or check here.
Not Mobile Responsive
Some sites have good font sizes on desktops but not on their mobile versions.
Nowadays, many orders are from mobile users. It is essential to verify that your site is mobile-responsive, ensuring the page is easy to read, and your web page is well-designed to showcase your product effectively.
What You Can Do
Check your site on your mobile and see if there's anything you need to adjust.
Conclusion:
Building an e-commerce site is much more than just uploading images and writing some text. Everything on your website pages should have a clear meaning that supports your goal.
If you need any help with your site, let us know. I am pleased to help!
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