5 Critical Web Shop Mistakes From Handmade Business Owners
Are you trying to figure out why you don’t get enough sales each month? Whether you have an existing online store or you are just thinking of building one, check what these critical mistakes that handmade business owners make on their online stores.
Do Not Realize How Important Their Story Is
If you are a small business owner, you need to share more about your brand story, value, and behind-the-scenes. Why? Because that is what makes your brand unique and differentiates you from other competitors.
These stories could be:
Why you started your business
How does your business help you and others
How does your story impact others
Nowadays, every consumer has a lot to choose from, but if one brand can resonate with the audience well, then it is an important factor in making the purchase.
Can you recall the last time you bought something only because of the brand story or because of your emotions?
What you can do
Now, start writing about your brand stories and how people get help via your products or brands.
Do Not Share Why You Are Different
Most makers write a big text about the product itself, it is a good thing, but as the competition is high, it is not enough.
You need to share why this is the product your audience should buy: share some brand values or how this product will benefit your audience.
For example, if you are a ceramics business owner and you create many earth tone styles. Sustainability is the core value of your brand, so you might want to have a handmade mug with a very good coating so it is easy to remove the stains on your mug.
This way, your audience understands your value, your work, and why it benefits them, rather it is just a good product.
What You Can Do
What’s your brand value? What benefits can your audience get from your products?
Product Care Information Is Not Clear
Many makers give a lot of information about the product but rarely talk much about the product care information.
If the customer knows how to wash and use your product in the right way, the product quality will last longer. You will have happy clients, and they will buy from you again.
Let’s say you are a bag maker, some fabric can only be washed at 30 degrees while some are at 40 degrees. How does a customer know that?
Yes, you can enclose the product care information in your package, but it is best if the customer knows beforehand.
What You Can Do
It is time to think about what product care information you share on your site.
Heavy Files Slow Down The Website
We are in a world where people are used to 10-second TikTok or Instagram videos to get instant satisfaction, and most people do not have the patience for the website to load the content.
In my experience as a web designer, many business do not optimize their images before uploading pictures to their websites.
Heavy image files and videos slow down your website. If your site is full of heavy image files or videos, be sure to optimize them first.
Google does not like low-speed sites, so if your site is slow, it might impact your ranking on Google Search Results.
What You Can Do
Check if there are many videos or images on your site or check here.
Not Mobile Responsive
Some sites have good font sizes on the desktop, but not on the mobile version.
Nowadays, many orders are from mobile users. It is important to check if your site is mobile responsive, such as, if the page is easy to read, and your web page is designed in a good way to showcase your product.
What You Can Do
Check your site on your mobile and see if there’s anything you need to adjust.
Conclusion:
Building an e-commerce site is much more than just uploading images and writing some text. Everything on your website pages should have a meaning, which can support your goal.
If you need any help with your site, let us know, I am very happy to help!
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